We always feel a little weird carrying bright, colorful, flashy bags through the airport. But, if you pack all your clothes in a basic black duffle or something, you're going to have to work extra hard at baggage claim to figure out which one is yours. That's why we think this woman is onto something here. No one is going to confuse her bag for their own. Plus, how can you not smile when you see something like that?
Another benefit here is that if anyone steals her bag and the police ask her what the bag looks like, she can just tell them it looks like her!